The gender pay gap has long been an issue for women in the workplace in general, but women entrepreneurs in charge of pricing strategies all-too-often may be shortchanging themselves. A 2006 study conducted by the Neeley School of Business showed female entrepreneurs consistently underpriced their services as compared to their male counterparts. The study’s authors said... Read more
The post Pricing Strategies of Women-Owned Businesses appeared first on Small Business Blog.
from Small Business Blog https://www.kabbage.com/blog/pricing-strategies-of-women-owned-businesses
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