How Old and New Technology Bring This Artist’s Business to Life

Ma Joie Press from SALTBOX on Vimeo.

“A lot of people don’t appreciate industrial equipment the way I do,” says Katrina Huffman.

That industrial equipment she’s talking about? Her antique letterpress, the cornerstone of her printing business. Using a combination of old and new technology, Katrina crafts letterpress invitations and paper goods from her studio in Dallas, Texas.

To get ahold of her business’s signature equipment, Katrina towed a cattle trailer from Dallas to Kansas City, where her 1897 Chandler & Price letterpress was loaded up and driven to its permanent home. Her press requires a lot of caretaking, but that’s one of the things Katrina loves most about it: “I love greasing it,” she says. “I love seeing how it works.”

Katrina finds joy in creating beautiful designs for her customers’ special occasions, from birth announcements to wedding invitations. Watch the video for a peek at how Katrina and her letterpress bring those designs to life.

The post How Old and New Technology Bring This Artist’s Business to Life appeared first on Fundera Ledger.

from Fundera Ledger https://www.fundera.com/blog/2016/02/22/ma-joie-press/